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Nancy Roberts LinderPrincipal, Nancy Roberts Linder Consulting Nancy Roberts Linder is the Principal of Nancy Roberts Linder Consulting, a LaGrange, Illinois-based marketing consulting practice for professional service entities, primarily law firms. Nancy consults in a variety of client development and client relationship management areas including strategic planning, communications development, attorney skills enhancement/coaching, as well as marketing department structure and marketing professional recruitment. Further, Nancy has expertise with marketing-related technology having designed and implemented marketing databases; advised on web site design, content and usage evaluation; taught HTML to marketing support staff; developed and administered e-mail discussion forums and evaluated marketing-related software for law firm applications. In addition to her consulting work, Nancy has developed a curriculum to teach marketing skills to law students. The program has been taught for eight years at Chicago-Kent College of Law and three years at Valparaiso University School of Law. Both schools were the first in their respective states to present this type of issue-specific programming for their students. In 2003, Chicago-Kent College of Law bestowed Nancy with a Professional Achievement Award for this innovative program she developed. The program was also recognized with an award from the Legal Marketing Association. Subsequently, the program has been adapted for and presented to law firm associates and partners. Prior to starting her consulting practice in January 1993, Nancy was the first marketing professional hired by Hinshaw & Culbertson in Chicago where she was responsible for creating and implementing the law firm's marketing department and programs for four years. Nancy has worked with professional service entities, primarily law firms, for the past 20 years and has also held marketing management positions for environmental and engineering consulting firms. Nancy has been an active member of the Legal Marketing Association (LMA), formerly named the National Law Firm Marketing Association (NALFMA). She served on the LMA/Chicago Board of Directors since the chapter’s inception in 1989 through 2000, and was the President of the Chicago Chapter in 1996 and 1998. Nancy also served as the Chair of the LMA Technology Committee and is a former Technology Editor for the monthly newsletter Strategies. Nancy has published more than 100 articles and speaks on a variety of lawyer marketing topics, including conducting CLE pertaining to the ethics rules governing lawyer marketing. Additionally, Nancy writes a monthly column on client development issues for Intellectual Property Today (www.iptoday.com) which is read by patent and intellectual property lawyers nationwide, and has written articles for the Chicago Lawyer, ABA Young Lawyer and ALA Advantage on law marketing topics. Nancy is a graduate of the University of Iowa (College of Business Administration), where she studied marketing and English. She is also a licensed pilot and holds an instrument rating. Follow Me
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