Discussion started by a guest , on 13 March 06:20 PM
Replies
Gerri Lynn Martin, 2009-12-18 13:28:07
Gerri Lynn Martin
How about using your website to allow your clients to connect in and see their matter status. That way, you avoid the 5 phone calls in two hours wanting to know if their settlement check came in, what is the next court date, etc.
 
Kevin Chern, 2009-11-19 10:43:37
Kevin Chern
I would say consider a couple of websites. Use one website as a generic brochure site and then start a few other sites with niche branding. For instance, if your office is located in an area densely populated by Latinos, consider starting a second site called www.TheChicagoLatinoEstatePlanningLawFirm.com. I know that is kind of long, but you get the idea. Your website is not only there to provide information about your firm, it should be used as a branding tool to help distinguish you from the competition or create commonality with your potential customer base.
 
Dana Fortier, 2009-11-19 10:09:16
Dana Fortier
Since I'm going through a total website overhaul right now - I have a few suggestions. 1. Make sure your contact information is on EVERY PAGE! Don't make people search for it. 2. Auto-fill forms are great, but if someone just wants to send you a quick email, or maybe give you a call (both of which can be answered at your convenience), the auto-fill forms may turn some people off. They won't know who's reading them, IF they're being read, or what. Having contact info available is friendlier. 3. Just because "everyone else does it that way" - doesn't mean you have to. Do you absolutely hate the color blue, but since over 70% of attorney websites are blue, you think yours should be too? Nope - do what suits you and your personality. 4. Connect your blog to your website with a button and vice-versa. Don't make your reader have to leave your website to find your blog. 5. Make your blog and your website look similar, but keep some differences so readers won't get confused. 6. Include trackbacks and RSS feeds with your blog. It helps drive traffic, thereby getting your name out there more. Other ideas: * If you're finding that you don't have time to keep up with it all - I suggest calling on the services of a virtual assistant who can do just that. VAs can handle all manner of things for you - from client management, email management to research & writing (and everything in between). ** Make time in your day to deal with your social media. Since I handle this for several of my clients, I let them know what time of the day I will be doing it, and do it all at one time (I usually do it between 7 and 9 a.m., which leaves the rest of my day free to do other client work) I hope this helps!
 
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